Newsletters are an extremely valuable marketing tool used by ourselves as well as by our clients.
One of the most significant tasks for a business is to maintain contact with its customers. Developing a newsletter program by a solid audience will prove to be a very important marketing asset for the duration of your company.
If you don’t have a newsletter, here are ten reasons you should:
To increase awareness. Your newsletter must give enough information to create awareness about what you are offering your customers. People should get a good idea of how it would be to deal with you, or to buy your products, so that when they leave, they will feel compelled to find out more.
Position your brand. You must create the best first impression about your products or services on your newsletter. Clients tend to use your marketing and communication tools to form an impression of your business. Newsletters are a very strong marketing tool to differentiate businesses from one another.
To establish knowledge and credibility. Your writing helps prospects, publishers, journalists, meeting planners, and referral sources see you as the professional you are.
To get more business from current customers. A newsletter is an effective way to let customers know about your other services and show them how they can advantage from those services, without being too “pushy”.
To get repeat business from former clients. People who used your services or bought your products once will buy again–when they’re ready. A newsletter is a great way to stay in touch with them pending they are.
To teach prospects. A newsletter that provides prospective clients with valuable information helps them make enhanced decisions, allows you to demonstrate your expertise, and provides a mechanism for staying in touch with them pending they are ready to hire you.
To generate word-of-mouth referrals. Newsletters have pass-along importance. An excellent newsletter will be shared with an average of three other people, even more online.
To build your contact file. You might offer visitors to your website a subscription to your newsletter in return for providing their email (and other contact information). While speaking or networking, you can offer to send your newsletter to people who give you through their business card.
To provide content for, and traffic to, your website. Your newsletter may drive traffic to your website or blog. Your newsletter content can be re-used like content on your website or blog, generating extra traffic from search engines and social media.
To shorten the sales procedure. People who react to your newsletter are better informed about what you do and pre-sold on your aptitude to do it, in contrast to people who come to you through advertising.
To serve as a networking tool. Your newsletter is a device to reach out to other experts. You may interview them for an article, conduct a survey, and ask them to write an article, or ask consent to put them on your mailing list.